Counters for commercial space
The first thing visitors look for when entering a new commercial space is answers, and there’s one internationally-recognised system for finding them.
Counters are icons of information that provide answers in spaces as diverse as hotels, offices, public services and most other businesses. But they’re also brand portals, providing a first interaction with the personality of the company.
It’s important then, that a counter presents a recognisably-friendly front, welcoming all manner of query and delighti